Media · Brand · Growth
Hitali Makkar.
Integrated media, brand & growth leader for global markets.
Eleven-plus years turning complex media briefs into structured, measurable go-to-market strategy. From Mumbai to Canada, across paid, organic, programmatic and everything in between.
About
Strategy that reads the whole media ecosystem.
I orchestrate complex media briefs into structured tasks with effective, measurable solutions. My work spans the full ecosystem: audience segmentation, brand safety, serving and activation, campaign management, data, analytics and insight.
From high-stakes media pitches for global brands to handling P&L, margins, RFPs and rebates, and training the media teams who deliver it all, I operate as a full media-mandate leader, not a single-channel specialist.
More about me→
Expertise
An all-rounder across digital channels.
Media Strategy, Planning & Buying
End-to-end media mandates: from brief to plan to buy, structured for measurable outcomes across every market.
Performance & Programmatic
Performance marketing and programmatic advertising with deep fluency in ad tech and mar tech ecosystems.
Search, Social & Video
Paid search, SEO, social media marketing, display, native and video advertising, planned and activated as one system.
Global Go-To-Market
Multi-market campaign leadership for international clients, with cross-cultural, cross-functional teams.
Data, Analytics & Insight
Audience segmentation, brand safety, activation, data management, reporting and the insights that move budgets.
Commercial Leadership
P&L ownership, profit margins, RFPs, rebates, pitch leadership and media-team training.
Senior Business Director
dentsu international
Five years rising through dentsu, from Media Director (Digital) to Business Director to Senior Business Director, leading integrated media strategy and high-stakes pitches for global brands.
Agency & AdTech Foundations
Graphene Media · Httpool · Times Internet · Exponential
Digital media leadership across agencies and ad tech: account direction, display and programmatic, and the operating fluency that underpins strategy.
Next chapter
Let’s shape the future of media together.
Open to conversations on media leadership, global go-to-market strategy and collaboration.
Get in touch→