The person behind the plans.

I’m Hitali Makkar, an integrated media, brand and growth leader with over eleven years in the ever-evolving world of media.

My passion lies in orchestrating complex media briefs into structured tasks and bringing effective, measurable solutions to each. Along the way I’ve collaborated with incredible teams, fostering a culture of excellence, and managing extensively cross-cultural, cross-functional teams whose strategies resonate with international clients and audiences.

I’m a true believer in the power of digital media: paid search, SEO, social, display, native and video, performance marketing and programmatic. My knowledge spans the entire ecosystem: audience segmentation, brand safety, serving and activation, campaign management, data management, analytics, reporting and insights.

One highlight of my career has been high-stakes media pitches for brands across FMCG, automotive, beauty, aviation, finance and entertainment, consistently playing a pivotal role in those wins. Handling P&L, profit margins, RFPs, rebates and training media teams have been vital parts of my role.

Staying current with ad tech and mar tech lets me bring efficiency, transparency and efficacy to every strategy, always focused on exceptional outcomes.

• MBA · Thompson Rivers University, Canada2024 – 2025 · Grade A+
• MBA, Marketing · IILM Graduate School of ManagementDelhi NCR
• BBA, Marketing · S.D. College 

Certifications

• Facebook Blueprint · Media Planning ProfessionalMeta · 2021
• Google Analytics Individual QualificationGoogle
• Google Ads Search CertificationGoogle
• Squared Online · Digital MarketingGoogle