Eleven years, one through-line.

dentsu international

Five years · Three promotions · Premium automotive

Led integrated digital strategy on a premium automotive portfolio: $40M in annual media investment growing year over year, a 22 to 25 person integrated team, and a two-year full-funnel turnaround that delivered a 41% brand-search lift, 22% lower cost per lead and 34% more qualified dealer leads against a contracting luxury category. Five years of client retention at CMO tier, two direct reports mentored into promotion, and a connections-planning framework adopted across four other client teams.

• Senior Business Director · Jul 2021 – Mar 2023
• Business Director · Apr 2019 – Aug 2021
• Media Director, Digital · Apr 2018 – Mar 2019

Graphene Media

Media Director, Digital

Multi-vertical digital lead across BFSI, healthcare, FMCG and travel with an 8-person team. Drove a 42% reach improvement and 28% cost-efficiency gain in BFSI through audience-led replanning of the programmatic and social mix.

Httpool

Account Director

Platform sales-side across Meta, LinkedIn, Twitter and Spotify, with deep exposure to audience-targeting infrastructure and platform-native segment tools.

Times Internet

Senior Account Manager

Publisher-side brand partnerships across one of the largest digital publishing portfolios, with a 32% engagement improvement on flagship brand integrations.

Exponential

4 years 7 months in AdTech

Four and a half years hands-on across programmatic display, native and audience-based execution, delivering 46 to 50% performance improvements across global auto and FMCG accounts. Promoted to in-country lead for South Africa, managing $1.6M in annual billings across 14 advertisers.

• Account Manager · Apr 2013 – Jan 2016
• Associate Account Manager · Jul 2011 – Mar 2013

Early Career

ICICI Lombard · Godrej & Boyce

Unit Manager at ICICI Lombard GIC and a summer internship at Godrej & Boyce, commercial grounding before media.